As search algorithms evolve, SEO strategies must change with them. In recent years, effective SEO has shifted from focusing on link building to emphasizing user experience. Buying an already established blog can deliver an incredible return on your investment if you know what metrics to look for. Acquiring a blog with a healthy following and joining it with an already existing ecommerce store can lead to both short term and long term payoffs. Blogs can be bought and sold for a profit with the right SEO and content marketing upgrades. The key is in identifying the blogs that are under optimized, then making the necessary improvements to generate traffic and increase conversion rates.
Your Commerce Website Loves Social Value
The gigs up! Buying links is now an outdated and ineffective strategy. When looking at blogs to purchase, it’s best to focus on developing page authority by building a brand with loyal followers. Many blogs have been blessed with subscribers, social shares, and quality content while falling short in the department of search engine optimization. Sites with a strong following are ideal for enhancing your online store. When you incorporate the blog into your commercial site, the blog’s subscribers, shares, likes, tweets, and +1s will increase your commercial site’s social rankings. This strategy is less expensive than link building and will be an engine for connecting new customers and growing your brand.
Link Building Risk vs. Reward
Paid links and spam give you more traffic but not necessarily higher conversion rate or better sales. Besides, they’re expensive. As a small website, it’s impossible to compete against authority sites with deep pockets in the arena of paid links. Link building campaigns can cost thousands of dollars a month. As a smaller business with limited resources, it’s wisest to focus on other ways of improving site authority.
Large-scale link building campaigns risk attracting penalties from Google. The rise of Google+ and the increased emphasis on social shares will eventually make those spammy links useless anyway. Within the next couple years, Google+ will have gathered enough data to leverage for webspam analysis. Links that point to sites and pages with no social value will lose effectiveness when this happens.
Buying and Selling Blogs for Profit
Buying a blog can be highly profitable even without an ecommerce store to pair it with. Look into sites that have a healthy social following and are in a healthy niche, yet have significant SEO improvements to be made. Buying a blog that’s over 12 months old will allow you to avoid the obnoxious incubation period of Google’s sandbox. Research any potential site’s backlink quality and other statistics by running them through SEM Rush or a comparable program. The last thing you want is to buy a site that’s built on black-hat tactics and is likely to be penalized by Google in the future. Ask yourself, “Is this site part of a healthy keyword niche that can be grown to generate organic search traffic?”
If you can’t find an email for the owner of the website, look up the site’s URL in the WhoIs database. You should be able to find it there. Contact the owner and see how they feel about selling. Often sites worth buying are run by people who are uninvolved with SEO and are uninterested in making the necessary improvements. They’ll still benefit financially from the sale, and your website will benefit from the increased traffic.
For questions or interest in investing in blogs rather than links, contact us today to get started.