How to Increase Website Authority (Domain Rating)

In order to rank high in Google ranking and secure more organic traffic, it is important to work on your website and increases its website authority, also known as domain rating.

However, this does not mean that you should only focus on the website’s authority. In fact, your primary focus should be that working on what it takes to raise the score. To put it exactly, you must try and get top-notch quality backlinks from authoritative websites.

Let’s delve deeper into how you can increase your website authority.

What is meant by website authority (domain rating)?

SEO tool providers have a metric, website authority, that happens to measure the comparative strength of a website’s backlink profile against other sites in the index.

Every major SEO tool has this metric. However, the way it is calculated, and its name can differ. It is important to be aware of the fact that website authority is logarithmic.

How to calculate domain rating (authority)?

There are three major things that cast an impact on Domain rating. The first is the number of websites linking to yours, while second is the linking domain’s DR score. Lastly, the number of sites that domain links refer to.

Once you have managed to determine the things mentioned above, you can move on to increasing your website authority.

Here is how you can increase your website authority

Step 1

If you are starting out, we will suggest you pick a name that stands relevant to your site. The name should be catchy and easy to remember.

Step 2

You must optimize the On-page content considering that SEO matters not only for Google but also to the domain authority. Therefore, make sure to include the title tags as well as image alt tags.

Step 3

Make sure that all your permalinks are of a shorter length and that you have included variations of the main keywords.

Step 4

One of the best ways to increase rating is through long-form content as it helps aptly distributing the keywords throughout. This is regarded as the best SEO practice that gives the content the much-needed boost.

Step 5

It is a common sight to see websites so concerned about the external linking structure that they tend to overlook the internal linking structure. This is absolutely wrong as it is detrimental to the site’s image and reputation.

Internal linking is as important as external linking because it directs visitors to what they are looking for. This means an improved user experience, so even after burrowing deep into your site, the user could still find its way back to the homepage with the utmost ease.

You can do internal linking by laying out a suggestion to related blog posts to the reader amidst the content.

Step 6

The number of users that access websites through mobile is high. Hence, if the layout of your website isn’t mobile-friendly, it is high time you optimize it for mobile use.

This is because it will not only harm your mobile search engine ranking, but you might even end up losing out on potential visitors.

Step 7

If your website has a poor loading speed, it can have an ugly effect on the bounce rate. And we are sure you don’t want that!  Therefore, make sure to devote some time to know what is causing the delay and work on it to improve the user experience.