Is Your Content Marketing Strategy Ready For 2017?
The world of content marketing is always evolving.
Don’t we know it.
We’ve seen marketing strategies go from the art of keyword stuffing to the craft of creating compelling, relevant content for today’s reader.
So, what does that mean for 2017?
While you could wait to see what happens in 2017 and follow the changes as they occur, we suggest tailoring your internet marketing strategy to the trends and predictions for the year to come.
That way when 2017 hits, you’re already a step ahead of the competition.
What Significant Trends Will Emerge For Internet Marketing In 2017?
Trends come and go, but some of these predictions by industry experts should be implemented into your strategy for next year.
- Content Writing Will Still Matter The Most
No matter what your strategy may be, Joe Pulizzi at the Content Marketing Institute says that writing will still play a significant role in marketing for the new year.
Internet marketers are notorious for poor writing skills too, which is why he points out that those looking to stay competitive will need to up their game when it comes to hiring writers.
- Interactive Content Will Be Big
According to Aaron Agius’s input on a recent Business 2 Community article, interactive content is going to drive users to certain sites.
He goes on to state that interactive content will allow readers to click on sections of content that are interesting to them (and applicable to their search), and the goal is to keep them entertained during the experience.
- Content Will Become More Niche-Centric
It’s no longer enough to scratch the surface.
Today, content writing must get into the depths of the topic and unravel each layer. According to Joei Chan at Convince&Convert, 2017 will see much more niche-centric content.
Writers will focus their content on a specific audience and go deep into the topic.
Revamp Your Content Strategy And Be Prepared For the Road Ahead
2017 will bring plenty of exciting changes and possibly some headaches.
But it doesn’t have to be a disaster.
Take time to employ an industry expert for your content marketing.
1 Source Media Group can help create a customized content plan that focuses on the trends and predictions, but also your reader.
We use a customer-centered approach with all of our content plans and the result?
Content that is in-depth, viral-worthy, and ready for your target audience to enjoy.
Explore the options of content and prepare your site for 2017. Meet with a Las Vegas content and SEO specialist at 1 Source Media Group today. Call us at 702-978-7722 or request more information online.