Why You Need to Redesign Your Website Every Two Years
Large online businesses, on average, give their websites a thorough update once every two or three years. This helps them remain competitive in an industry segment that is known for moving quickly.
Incorporate New Technology Through Website Redesign
One of the most important reasons to update your website design once every two years is to take advantage of new technologies that may not have been available – or affordable – two years ago.
Technology moves quickly, and advances come and go in increasingly short time frames. A website redesign is the perfect time to incorporate new approaches.
Research Competitors and Stay in the Lead
Setting a goal of updating your website every two years allows you to keep up with competitors. You may be unaware of the progress competitors have made in the last two years, and by taking the time to upgrade your site, you also have the opportunity to outperform any competitors who may have developed better SEO strategies or content platforms within that time.
The website design trends of yesteryear are already out – and your customers feel it. User interface trends are based on aggregated user data. They represent progress in the way that website owners connect with audiences – paying attention to them can make the difference between dominating your sector or leaving it up to someone else.