Go Responsive Not Mobile
Today more and more new websites are still launching a separate mobile site that is usually shorter in length and is less everything compared to the desktop website version. According to Google Webmaster Central Blog Google is also encouraging the use of responsive websites.
Responsive websites have a different HTML page for each browser that is supporting by the device being used. If you are using a iPad then you will see the table website version which is usually very similar to the full desktop version. If you are using an iPhone or Android smart phone you will see a different page formatted for the smaller screen size.
Amazon does a wonderful job showing you different layouts for every type of device that would showcase the Amazon online store. More and more websites are coming out with this updated CSS styling because users don’t want less condensed versions of websites. They want all the same content and functionality that they would received on the desktop computers at work or home.
Now with LTE wireless networks we don’t have to wait all day for the content to load which makes responsive sites even more valuable. LTE is a wireless technology known as 4G offered by AT&T, Verizon, Sprint and other wireless providers
Responsive websites are higher in cost because you are designing 3 websites into one essentially. One design for desktop, one for table and one for mobile phones with Apple iOS or Android operating systems. If you have a mobile store go responsive and witness an increase in conversions.