SEO in 2017: Using Mobile Optimization to Become More Competitive Online
Here at 1 Source Media Group, we work with lots of companies striving to become more visible in the online environment, and one of the biggest tips we offer these companies is to focus harder on improving their mobile SEO. 2016 was the first year that mobile access to the Internet outpaced desktop access, and that trend shows no signs of reversing.
It’s safe to say we’re living in a world of mobile platforms. Today, upwards of 4.6 billion people around the world use cell phones, and that number is projected to rise to just over 5 billion by the end of 2019. These figures are massive, and it’s clear that any brand that wants to improve digital presence needs to focus on mobile optimization.
Here’s what you need to know.
Google Loves Mobile
The reason mobile optimization is so important isn’t just because people love mobile platforms, it’s because Google loves them. Google’s mission is to make the web a more cohesive, accessible place for its users. And since such a large portion of its users are on mobile platforms, the search engine has turned to optimizing the web for them.
This means mobile-friendly pages that load in a split second (Google launched its accelerated mobile pages – or AMP – project in 2015), responsive design, mobile-friendly navigation options, and more.
Don’t feel like optimizing your site for mobile? You’ll pay a hefty price: more than 50% of mobile users will abandon a website that doesn’t load within three seconds. Over time, this will affect your bounce rate, and Google will downrank your site.
Putting Mobile Platforms First
Today, mobile users initiate nearly 60% of all the searches Google processes. While Google has made some significant algorithm changes to keep up, it still ranks sites based on their desktop version. As such, mobile user experience, speed, and load time are all ranking metrics site owners must pay attention to.
The digital world now puts mobile SEO first, and partnering with a reputable SEO company is the best way to improve yours. Contact 1 Source Media Group today to learn more about our SEO services, or to start optimizing your site today.