Why All Small Businesses Need Online Marketing in 2017

For small businesses, figuring out what to do to get found online is a constant battle. This is tough, however, since so many small businesses have limited marketing budgets, and can’t afford to spend them all on pay-per-click advertising.

In the world of small business, spending money to make money is critical, and there are dozens of ways to invest intelligently and sustainably in online and digital marketing in the new year. Read on to learn more.

3 Smart Reasons Small Businesses Should Invest in Online Marketing

From increased visibility to a high ROI, online marketing is an intelligent decision. Here’s why:

  1. The digital world is getting more competitive

While spending on traditional advertising is declining (less than 14% of marketers intended to increase their spending on television and radio ads in 2017, for example), spending on digital advertising is growing, and the competition is getting considerable. As such, now is a very good time to invest in digital marketing and stay ahead of the curve.

  1. Digital marketing is lower-cost and higher return than traditional marketing

Online marketing strategies like content marketing and inbound marketing are fantastic for companies that want to reach more customers, but do it at a much lower cost than other channels make possible. Platforms like social media are driving this change, and they show no sign of slowing down anytime soon.

  1. Everyone is doing it

According to a recent LSA survey reported by Search Engine Land, 50% of SMBs would invest their marketing budget into digital marketing, like SEO and PPC, if said budget doubled. As more SMBs begin to invest in digital marketing, staying abreast and developing your digital strategy is the only way to stand out.

The Future of Online Marketing

For small businesses around the country, the future is digital, and embracing that now is an excellent way to put yourself one step closer to success. Here at 1 Source Media Group, we believe that digital marketing is one of the best things SMBs can pursue to grow their brands, and we’re always here to help. Contact us today to learn more about how we can help you improve your online marketing in 2017.